As a specialist interiors PR agency, Homestyle PR was given a consumer brief to boost recognition of the Laura Ashley Bathroom Collection brand and launch their furniture, sanitary ware and accessories collection to the press.
When we started, there were no new collections on the horizon, yet we’ve still secured prime product positions in the media, from Ideal Home and The Daily Telegraph to Country Homes & Interiors and Essential Kitchen Bathroom Bedroom.
Many of our clients want us to run their social media and Laura Ashley Bathroom Collection was no exception. We devised a social media strategy to help us shape conversations and create, engaging, shareable content with the right audience. We run targeted Tweets, we’re posting at times when we know their audience is most active on Facebook and we produce topical, must-read blog posts, all of which have created a huge online buzz. Through social media, we have successfully reinforced their association with the renowned Laura Ashley brand.