Bravo kbb Birmingham, the must-attend event for the UK interiors industry
Interiors PR specialists Homestyle PR join industry experts at the UK’s largest gathering of the world’s best kitchen, bedroom and bathroom brands, showcasing products from three of its clients
The Caple stand at this year’s show included a surprise visit from celebrity interior designer Linda Barker and our client’s Michelin-starred chef and brand ambassador Josh Eggleton
The event – the largest gathering of the UK’s best kitchen, bedroom and bathroom brands – was a fabulous opportunity to preview the latest launches from the interiors industry’s leading names, including three of our clients: Caple, Roper Rhodes and Laura Ashley Bathroom Collection. In addition to the busy trade floor exhibition, there was a varied conference agenda and, back by popular demand for 2018, the Innovation Awards.
We were thrilled to see how busy all of our clients’ stands were, and how much positive feedback they received about the products and designs they showcased at the event. Caple’s new stand (its biggest and best yet!) was a talking point in itself. Designed to reflect the latest trend for industrial-style living in beautiful cities, such as New York, it provided the perfect backdrop for the brand’s new selection of high-performance appliances and design-led sinks and taps, all displayed in beautiful kitchen settings. It even incorporated a rooftop bar/café area, for some very welcome rest and refreshment.
Following its highly successful return to kbb Birmingham two years ago, Roper Rhodes Ltd took not one but two stands at the 2018 event, spanning an impressive 214 sq m in total. Its flagship stand showcased the latest launches from both Roper Rhodes and Laura Ashley Bathroom Collection, while the smaller stand accommodated the company’s R2 and Tavistock brands. Both proved extremely popular with clients and press alike, which resulted in a series of busy, buzzy days in Birmingham, full of meetings, stand tours and networking.
We loved every second! Every year kbb Birmingham attracts retailers, architects, interior designers, property developers, installers and contractors, and we always return home full of inspiration.
This year we found a number of conference presentations to be particularly insightful, particularly Houzz’s ‘How to tap into the latest kitchen, bathroom and design trends’ and ‘How to create a smart environment for inclusive living’. This presentation explored how technology can make daily life easier, how it can keep people independent despite physical limitations – and what this might mean for kitchen designers and retailers.
Living Concept (a German academic project supported by, among others, Hettich) showed how a smart apartment͛ can make use of simple operating interfaces, natural language and gestures to transform everyday tasks such as cooking. As a peek into the future, it was fascinating stuff.
Urbanisation, smart technologies, disruption as opportunity and evolving consumer behaviours were among the other key themes at kbb Birmingham 2018, and we are still digesting the valuable food for thought the show delivered. Bravo to all involved, in terms of organisation and participation. We were thrilled to a be a part of it and will definitely be back next year!